FOR IMMEDIATE RELEASE

SEATTLE, WA – August 27, 2025 Bottle360, the leading all-in-one DTC winery software platform, today announced the launch of WineWallet™, a groundbreaking loyalty, rewards, points, and subscription club program designed to deepen customer engagement, attract new consumers, and drive recurring revenue for wineries. This innovative solution empowers wineries with the tools they need to build stronger relationships with their patrons while providing both wine enthusiasts and new consumers with exclusive benefits. All in a seamless way that makes it easy for them to collect, track, and redeem without the need for coupons or gift cards.

WineWallet is natively built within the Bottle360 platform, offering wineries a robust suite of tools to create customizable loyalty or reward points for purchases, events,  engagement, etc., in flexible ways the winery controls.  In addition wineries can offer and manage recurring Wine Club Subscriptions with unparalleled ease. With WineWallet, wineries can allow existing members and new members alike, to easily access their points or subscription on mobile or desktop, encouraging connections and personalization with consumers, helping to build relationships with their favorite wineries.  Bottle360 also offers wineries the flexibility to utilize the name WineWallet in their marketing to consumers, or customize their loyalty programs with their own branding, including a unique program name and logo, wherever the winery’s creativity takes them. Whether a winery uses the name “WineWallet”, “BottleBucks” or some other creative name they develop, is up to them, showcasing how Bottle360 has stepped up to the challenge of giving wineries the flexibility to meet the demands of a changing market.

Early adopters of WineWallet are already experiencing its positive impact.

 “WineWallet has been a game-changer for our winery,” said Adam Martinez, Owner and Winemaker of Uplifted Winery. “The ability to seamlessly integrate points into our Subscription Clubs has significantly helped drive sign-ups and engagement. Our customers love the rewards, and we love the enhanced connection we’re building with them. We have actually gotten double the wine club sign-ups than we were projecting for August.  Over half of the signups have been for the WineWallet style clubs.”

“We are incredibly excited to introduce WineWallet to the industry,” said Katherine Adams, Founder and CEO of Bottle360. “Our mission has always been to empower wineries with the tools they need to thrive, and WineWallet is a testament to that commitment. Whether they use our brand WineWallet or come up with a clever new name for their own distinct program, the tools are there to create personalized experiences. Our flexibility allows wineries to be unique not just in name, but in how they offer rewards or subscriptions.  This program is designed to transform how wineries connect with their customers, fostering deeper loyalty, providing more frequent repeat purchases from wine lovers all while engaging new wine consumers in an unparalleled journey of discovery and reward.”

WineWallet is now available to all Bottle360 winery clients. To learn more about how WineWallet can benefit your winery, visit bottlethreesixty.com/winewallet.

About Bottle360

Bottle360 is a leading direct-to-consumer (DTC) eCommerce, Club, and POS platform designed specifically for the wine industry. It offers a comprehensive suite of tools for inventory management, shipping, compliance, taxes, reports, marketing, and more, as well as sales across tasting rooms, clubs, subscriptions, events, and online channels. Bottle360 empowers wineries to increase sales with less effort and reduced costs, streamlining daily operations so they can focus on what they do best, making great wine and connecting with customers. Visit bottlethreesixty.com to learn more.

Contact:
Gabriela Junkin
gabriela@bottlethreesixty.com
800-450-9864, ext. 408
Bottlethreesixty.com