Come Over October: A Movement Wineries Can’t Afford to Miss

Every October, wineries across the country are joining together to celebrate Come Over October — a national movement that encourages people to open their homes, invite friends, and share wine as a way to reconnect. It’s about making wine the centerpiece of connection, conversation, and community, which means your customers will purchase more wine from you.

Promoting wine sharing moments with Come Over October encourages winery customers to purchase more of your wine.

For wineries, this movement is a golden opportunity: a chance to put your brand into homes, into conversations, and into the memories your customers are creating this fall. By encouraging your customers to host their own “Come Over” gatherings with your wines, you’re not only selling bottles — you’re building deeper loyalty and introducing your winery to new friends and potential buyers.

Why Wineries Should Promote Come Over October

When you promote Come Over October at your winery, you:

  • Grow Sales – Customers stock up on your wines to share at their gatherings.
  • Expand Your Reach – Every bottle opened at a dinner table is an introduction of your winery to new potential customers.
  • Strengthen Loyalty – By connecting your brand to a national movement, you remind customers that your wines are about more than a transaction — they’re about belonging.
  • Fuel Word-of-Mouth – Your customers become your best marketers, sharing your wines (and your story) with their circle of friends.

Simply put, promoting Come Over October turns October into a natural sales and brand-building season.

How Bottle360 Makes October Easier

Busy months like October should be about hospitality, not tech headaches. That’s where Bottle360 comes in:

  • Lowest Cost. Highest Quality. A complete, easy-to-use platform with winery-friendly pricing. We champion wineries — so you can thrive without sacrificing margin.
  • More Profit in Every Pour. Bottle360 helps wineries retain, on average, 33% more profit each year than competing platforms.
  • All-in-One Simplicity. Wine clubs, POS, e-commerce, inventory, reservations, reporting, and wholesale (and more) all work seamlessly in one platform.
  • Real Support, Right When You Need It. Whether it’s a Saturday night event or a busy holiday weekend, we’re here: U.S.-based, live 24/7/365 when you need us.

With Bottle360, your tasting room and online sales run smoothly, giving you more time to focus on customers and making the most of October.

Make October Your Strongest Month Yet

Come Over October is more than a celebration of wine — it’s a way to put your winery into the center of connection and community. By promoting it to your customers, you drive sales, reach new people, and build loyalty that lasts beyond the season.

With Bottle360 keeping your operations smooth, you’ll be ready to turn October into your best month every year.

Ready to join the movement? Schedule a Bottle360 demo today.

WineDirect users click here to learn about switching to Bottle360.

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