WINnovation Award: Bottle360 Wins! WineWallet™ Turns Winery Customers Into Loyal Fans.

We’re proud to share that Bottle360 has been recognized with a WINnovation Award for our new feature, WineWallet™, but we’re more excited about how it can help wineries.

What Is WineWallet™?

WineWallet™ enables Bottle360 customers to offer amazing loyalty, rewards, and subscription programs. A simple way to keep customers coming back again and again.

With WineWallet™, you can:

• Launch branded loyalty programs that reflect your winery’s personality.
• Reward customers automatically for online, club, or tasting room purchases.
• Offer flexible subscription clubs with different price points and shipment frequencies.
• Make it mobile. Customers can view and redeem rewards directly from their phones.

A consumer survey summary by Marketing Charts showed that 79% of consumers said they were more likely to continue doing business with a brand that offers a loyalty program. A 2024 study by Coresight Research found that ~39.5% of U.S. consumers reported spending more with a brand after joining its loyalty program.

Real Wineries, Real Results

One of the first wineries to use WineWallet™, Uplifted Winery, doubled its projected club sign-ups in a single month. More than half of those new members came directly from WineWallet™ promotions.

“The ability to seamlessly integrate points into our subscription clubs has significantly helped drive sign-ups and engagement,” said Adam Martinez, Owner and Winemaker. “Our customers love the rewards, and we love the stronger connection we’re building with them.”

Why It Matters

As Bottle360’s CEO Katherine Adams explains, “Connection with the community is important in the tasting room, but it’s just as important online. WineWallet™ gives wineries new ways to strengthen that connection and make every customer interaction meaningful.”

WineWallet™ is now available to all Bottle360 customers and included as part of the platform. At no additional cost.

If you’re ready to grow loyalty, increase repeat sales, and make your customers feel like part of your winery family, WineWallet™ is ready for you. Schedule a demo to see WineWallet™ in action.