Make Holiday Gifting Easy with Wines That Bring People Together

Not everyone can be at the same holiday table. Loved ones may live in different states, be traveling, have demanding schedules, or simply be unable to gather. But even when people are celebrating miles apart, they still want to feel close to the people they care about. Sharing the same wines during their holiday meals can help them feel like they are celebrating together, even from a distance.

This is where wineries can play a meaningful role with their DTC wine marketing. By encouraging customers to purchase wines for their own holiday dinners as well as wines to ship to family and friends elsewhere, you give them a simple way to stay connected. When everyone opens the same Chardonnay with Thanksgiving turkey or the same Cabernet with Christmas roast, the shared experience becomes a moment of togetherness that bridges the miles.

Celebrating Apart, But Sipping Together: The Power of Shared Wines

Wine has always been part of celebration, tradition, and connection. When customers send wine to loved ones, they are offering the chance to enjoy the same flavors and memories from afar. It turns two separate dinners into one shared experience. It creates a sense of unity and togetherness, even if people cannot be physically present.

Wineries can encourage this by featuring holiday wine selections that pair well with common seasonal meals, offering recommended pairings, or highlighting “holiday dinner wines” that customers can send to others.

Make It Easy for Customers to Celebrate Together

You can help your customers feel closer to their loved ones by promoting:

• Holiday dinner wine sets for customers to enjoy at home
• Matching wine shipments for friends and family across the country
• Suggested pairings for popular holiday dishes
• Curated selections that encourage everyone to open the same wines at the same time

This approach takes the pressure off shoppers who want meaningful gifts and want to feel connected in spirit, even when distance gets in the way.

Wine Bundles and Gift Sets Make It Simple

While the focus is on connection, bundles and pre-selected wine sets make the process easy. Instead of choosing individual bottles, customers can choose a themed collection that matches the holiday mood. These ready-made sets remove decision fatigue and make online ordering quick and stress-free.

Whether it is a winter reds trio or a festive sparkling set, these curated options make it effortless for customers to purchase a matching set for themselves and send the same one to the people they love.

Showcase These Ideas Everywhere

Promote this “celebrate together from anywhere” idea across:

• Your website
• Holiday emails
• Tasting room signage
• Social media posts
• Gift sections and shopping guides

Encourage customers to buy wines for their own table and for the tables of people they love, no matter where they live.

Bottle360 Makes This Easy for Wineries

Bottle360 makes creating holiday wine sets, dinner pairing bundles, and giftable collections simple. You can build curated wine bundles, set pricing, upload images, and merchandise them online and in your POS, with ease. Choose how bundles deplete inventory, by SKU or bundle. Make the bundle discountable or non-discountable. You can even tie shipping discounts to bundles and more. The flexibility is powerful. You can even promote bundles by offering reward points with our WineWallet™ feature.

Bottle360 also makes it easy to promote these offerings. With integrations for Klaviyo, Mailchimp, and RedChirp, wineries can send polished marketing emails and timely text messages that encourage customers to purchase wines for themselves and ship matching wines to loved ones. This turns your holiday campaigns into meaningful invitations for customers to stay connected through the same wines, no matter where they celebrate.