The short answer
A winery under $100K in DTC sales can run a full platform for about $600 to $1,500 a year in software. The rest of the bill is processing, hardware and setup.
Entry plans now start at $0 to $129 a month. What separates a $1,000 year from a $5,000 year is the percentage on sales, the card margin, and the one-time costs nobody puts on the pricing page.
$49–$150
Typical entry plan per month for a small winery
0–2%
Platform fee on sales at entry tiers, on top of card processing
$0–$5,000
Published onboarding and migration fees
$300+
Hardware for a one-register tasting room
What you pay for
The six lines on a small winery’s bill.
Large-winery comparisons hide the things that matter at your size. Here is every line, with what a winery doing under $200K a year should expect.
1. Subscription
The monthly plan. Most platforms cap their cheapest tier at $100K to $200K in annual sales, so check the cap and what happens the month you cross it. Bottle360 Startup is $49 a month for wineries under $100K and includes every feature.
2. Platform fee on sales
Separate from card processing. Some entry tiers charge nothing, some charge 1.25% to 2% of every order including tax and shipping. At $100K in sales, 2% is $2,000 a year, more than three times the subscription. Bottle360 charges 0.35% of credit card volume only, nothing on cash, check or wholesale.
3. Card processing
Visa, Mastercard and the other networks take their cut on every platform. The question is how much the software company adds on top. Ask for the effective rate on a real statement, and whether you can keep your current processor.
4. Hardware
A one-register tasting room needs a tablet, a card reader that takes chip and tap, and usually a receipt printer. Budget a few hundred dollars for a reader and printer if you already own a tablet, more if you do not. Avoid platforms that require proprietary terminals you cannot reuse.
5. Onboarding and migration
From $0 to about $5,000. eCELLAR publishes $2,000 for setup and $3,000 for data migration. WineDirect publishes $399 on its Starter plan. Commerce7 points you to third-party partners. Bottle360 scopes it with your team and quotes it in writing.
6. Partners and add-ons
Compliance filing, shipping labels, email marketing and accounting each come from a partner. The partner’s own subscription is separate on every platform. What differs is whether the platform also charges you to connect it: some add $50 or more per app per month, Bottle360’s integrations are included.
Side by side
Entry plans, as published.
The cheapest tier each platform offers a small winery, as of October 2026. Confirm at your own volume before you sign.
| Platform | Entry plan | Fee on sales | Limits | Onboarding | Source |
|---|---|---|---|---|---|
| Bottle360 | $49 Startup | 0.35% of credit card volume only | Up to $100K/yr, new sign-ups. All features included. | Quoted in writing | Pricing |
| Commerce7 | $59 Lite · $149 Basic | 0% Lite · 1.5% Basic, on gross sales incl. tax and shipping | Lite up to $100K/yr; excludes multi-location, allocations and restaurant tools. Basic up to $600K/yr. | Third-party partners | Pricing |
| WineDirect | $79 DTC Starter | 2% on sales | Up to $200K/yr | $399 | Pricing |
| OrderPort | $0 One · $150 Plus | Advertises no percentage fee; per-transaction fees appear on invoices | One is POS only, limited features | From $1,000 | Pricing |
| Corksy | $129 Starter | 1.25% transaction fee | Higher tiers lower the fee | Not published | Pricing |
| VinoShipper | $0 monthly | 1.85% + $0.75 per item shipped, plus 2.9% processing | No monthly fee, fees scale with every order | None | Pricing |
| vinSUITE | From $249 | Included in volume-based price | Details unpublished | Not published | Pricing |
Published rates only. Card processing is extra on every platform. Several vendors price by revenue tier, so the monthly figure changes as you grow.
By winery size
Three small wineries, one year each.
Subscription plus the platform’s own fee on sales, before card processing. Same method as our full-size comparison, scaled down to where most wineries start.
$60K
tasting room only
$100K
tasting room and a small club
$200K
club, web and tasting room
Commerce7 Lite is the lowest published number under $100K, with limited features and a hard cap: the month you pass $100K you move to Basic at $149 plus 1.5% of gross sales, which is the $200K column. Bottle360 Startup includes every feature and moves to a flat $189 or $239 plan with the same 0.35% on card volume. WineDirect adds $399 onboarding in year one. Card processing, hardware and partner subscriptions are extra on all three.
Year one
What a first-year budget looks like.
A realistic all-in estimate for a winery doing $100K through a tasting room and a small club, with card processing included.
| Line | Typical range | What drives it |
|---|---|---|
| Subscription | $588 to $1,788 | Entry plan at $49 to $149 a month |
| Platform fee on sales | $0 to $2,000 | 0% to 2% of $100K; Bottle360 is $350 at 0.35% of card volume |
| Card processing | $2,500 to $3,500 | Network interchange plus the platform’s margin on $100K of card sales |
| Hardware | $300 to $1,200 | Card reader and printer; more if you need a tablet |
| Onboarding | $0 to $5,000 | Setup, data migration, website connection |
| Partners | $0 to $1,500 | Compliance, shipping and email subscriptions, plus any per-app fees the platform adds |
| Total, year one | $3,400 to $15,000 | The spread is the platform fee, onboarding and card margin, not the subscription |
Ranges reflect the published entry plans above plus typical processing and hardware costs. Your card mix, average order and whether you ship change the processing line most.
Before you sign
Six questions for any vendor.
- What is the sales cap on this plan, and what do I pay the month I cross it?
- Is the percentage on sales charged on gross, including tax and shipping, or on net?
- What is the effective card rate on a statement from a winery my size, and can I keep my processor?
- What is the total for onboarding and migration, in writing, and what data transfers?
- Which of the features I need are native, and which are partner apps with their own fee?
- Who answers the phone on a Saturday afternoon during a club pickup?
FAQ
Common questions.
How much does DTC software cost for a small winery?
Published entry plans run from $0 to $249 a month, most often $49 to $150. Add the platform’s fee on sales (0% to 2%), card processing, hardware, and $0 to $5,000 in onboarding. A winery doing $100K a year should budget roughly $3,400 to $15,000 all-in for year one, with the platform fee and onboarding making most of the difference.
What is the most affordable winery software for a startup?
At published rates the lowest entry plans are Bottle360 Startup at $49 a month with all features and 0.35% on card volume, and Commerce7 Lite at $59 with limited features and no transaction fee. Below $100K in sales they are within a few hundred dollars of each other; the gap opens when you outgrow the entry tier, because Bottle360 stays flat while most platforms move to a percentage of sales.
Do I need a percentage-of-sales plan when I am small?
No. A percentage looks harmless at low volume and becomes the biggest line as you grow. At $100K, 2% is $2,000 a year; at $300K it is $6,000. Prefer a flat plan, or at least a plan where the percentage applies to card volume only rather than to every order including tax and shipping.
What hardware does a small tasting room need?
One tablet, one chip-and-tap card reader and a receipt printer cover a single register. Bottle360’s POS runs on any smart device with stationary or mobile EMV readers, so most wineries reuse a tablet they already own. Ask whether the reader is proprietary; if you change platforms later you want to keep it.
Can a small winery avoid onboarding fees?
Sometimes. Fees range from $0 to about $5,000 depending on the platform and how much data moves. Get the scope and price in writing before you commit, and ask exactly what transfers: customers, order history, products, club memberships and stored cards.
See your own numbers.
Send us a recent statement and your sales for the year. We will show the same month on Bottle360, line by line, with nothing left off.
Published pricing checked October 2026. If anything here is out of date, email info@bottlethreesixty.com and we will fix it.