The short answer
Most wineries pay $50 to $1,250 a month, plus a fee on sales, a per-transaction cost, or extra charges for added features.
The price on a vendor’s pricing page is usually the smallest part of the bill. Compare the total, at your own sales volume, before anything else.
$50–$1,250
Typical published monthly subscription
0–2%
Platform fee on sales, or 50 cents per sale, on most platforms
$6K–$17K
Typical platform cost per year at $1M in DTC sales, before card processing
$50+
Per month to add modules or apps that are not native
What you pay for
The four parts of the bill.
Every platform charges some mix of these. The mix is what makes two “similar” prices very different.
Subscription
The number on the pricing page, from about $49 to $1,250 a month. All platforms in one way or another tie the tier to your revenue, so it rises as you grow. That is not to take advantage; there are real costs to volume.
Platform transaction fee
A percentage of sales, a per-transaction cost, or a scaled flat rate, usually from 0.35% to 2%, 50 cents per sale, or hundreds of dollars added to the flat monthly fee. Check what it applies to. Commerce7 charges on gross sales including tax and shipping.
Payment processing
Card fees from your payment processor. Some platforms require their own payments product and share the margin. Others let you choose, or say they do not mark up processing. But they all share in that revenue, and some lean on it heavily, with a high markup to make up for lower software fees.
Onboarding and add-ons
One-time fees from $0 to about $5,000. Some force the use of outside contractors for integrations, templates or website builds. eCELLAR publishes $2,000 for account setup and $3,000 for data migration, $5,000 in total.
Bottom line: Bottle360 has saved every single winery money, some substantially, over every other DTC platform, and we are proud of that. Statements and invoices tell the true story. Bring yours for a savings estimate.
Side by side
Published pricing.
What each vendor publishes as of October 2026. Several platforms price by revenue, so get a written quote at your own volume.
| Platform | Monthly fee | Fee on sales | Onboarding | Contract | Source |
|---|---|---|---|---|---|
| Bottle360 | $49 Startup (up to $100K/yr, new sign-ups, all features) · $189 Wine Club & Ecommerce · $239 Wine Club, Ecommerce & POS | 0.35% of credit card volume only. None on cash, check or wholesale. | Not published | No contract | Pricing |
| Commerce7 | $59 Lite (up to $100K/yr, limited features) · $149 Basic (up to $600K) · $399 Pro (to $4M) · $1,249 Experience | 0% Lite · 1.5% Basic · 1% Pro · 0.75% Experience, on gross sales incl. tax and shipping | No platform fee. Third-party migration partners. | Not stated | Pricing |
| WineDirect | $79 DTC Starter (up to $200K/yr) · $199 DTC Pro ($200K to $4M) · Custom over $4M | 2% Starter · 1% Pro | $399 Starter · $999 Pro | Month to month | Pricing |
| vinSUITE | From $249, details unpublished | Included in volume-based price. Processing rates not disclosed. | Not published | Annual | Pricing |
| OrderPort | $0 One (POS only, limited features) · $150 Plus · from $300 Pro · from $400 Restaurant | Advertises no percentage fee. Customer invoices show per-transaction fees plus separate charges for ecommerce and club features. | From $1,000 | Not published | Pricing |
Commerce7’s Experience monthly fee and vinSUITE’s tiers were not published on their sites when we checked. Send a correction and we will update this table.
By winery size
What it costs at three sizes, compared to a few.
Percentage fees grow with your sales. At $150K there is savings, which grows as you do.
$150K
annual DTC sales
$1M
annual DTC sales
$3M
annual DTC sales
Annual platform cost from published rates: 12 months of subscription plus platform fees, with each percentage applied to total sales. Bottle360’s 0.35% applies to credit card volume only, so its real figure is lower. Commerce7 figures use the Basic, Pro and Experience plans at their published monthly fee plus percentage. WineDirect onboarding ($399 Starter, $999 Pro) is extra. Card processing is not included for any platform. vinSUITE and OrderPort are quote-based and left out. See the full cost with processing below.
Full cost
Add card processing and the gap widens.
Platform fees are only part of the bill. Most platforms also keep a margin on every card payment, and some add per-order or integration fees. Here is a full year for a winery with $3 million in sales, built from real customer-provided invoices and published pricing.
| Platform | Annual subscription | Processing margin | Other platform fees | Total per year |
|---|---|---|---|---|
| Bottle360 | $2,868 | 0.32% | $10,500 | $22,968 |
| Commerce7 | $4,788 | 1.69% | $30,000 | $85,488 |
| Corksy | $15,000 | 0.86% | $1,200 | $42,000 |
| VinoShipper | $55,500 | 0.26% | $15,000 | $78,000 |
| OrderPort | $1,800 | 0.86% to 1.88% | $4,700 | $32,300 to $62,900 |
| eCELLAR | $15,000 | 1.50% | $50 per app per month | Not published |
Estimates assume $3 million in annual sales and a $150 average order (about 20,000 orders). Processing margin is the share of card fees the platform or its processor keeps above interchange; it varies, and no platform keeps all of it. Other platform fees include commissions, transaction or volume fees, add-ons and paid integrations: for Bottle360 this is the 0.35% fee on card volume; for Corksy, two integrations at $50 per month; for VinoShipper, $0.75 per order on top of a 1.85% fee on sales; for OrderPort, a $50 per month reservations add-on plus $0.25 per transaction above 3,600 a year. OrderPort is shown as a range because its processing margin varies by account. eCELLAR total is pending confirmation of its integration fees.
Before you sign
Questions to ask every vendor.
Price matters, but the platform should also save hidden costs like labor and the time it takes staff to get help. See a live demo of every platform on your shortlist, with the people who will use it daily.
On cost
- What is my total annual cost at my current sales, and at double?
- What does your percentage fee apply to: card volume, all sales, or sales plus tax and shipping?
- Do I have to use your payments product, and do you earn a share of processing?
- What is the onboarding fee, and who does the data migration?
- Which integrations cost extra? (Bottle360 lists its integrations publicly.)
- How often have you raised prices in the last three years?
On contract and risk
- Is there a contract term or an early-exit penalty?
- Do free-migration offers have to be paid back if I leave?
- Can you export all my data, including card tokens, if I switch?
On the platform
- Are clubs, POS, ecommerce and inventory built in, or partly third-party?
- How often do you ship updates, and how do you tell customers?
- What support do you offer on weekends and during club releases?
- Who owns the company: venture-backed, private equity or independent?
FAQ
Common questions.
What is the most affordable winery DTC software?
For very small wineries, low-cost plans such as Bottle360 Startup ($49/month, up to $100K in sales, all features) and Commerce7 Lite ($59/month, no transaction fee) have the lowest published prices. Every winery that joins Bottle360 saves over competitors, and they bring their actual invoices to prove it.
Are transaction fees the same as credit card processing fees?
No. A platform transaction fee is charged by the software company. Card processing is charged by your payment processor. Many wineries pay both. See how Bottle360 handles payments.
Why do some platforms charge a percentage of sales?
Percentage pricing keeps the entry price low and grows with your revenue. It can be the least expensive option for a small winery and the most expensive for a large one.
How much does it cost to switch platforms?
Published onboarding fees range from $0 to about $5,000, but data migration, website changes and staff training also take time. eCELLAR, for example, charges $5,000: $2,000 for account setup and $3,000 for migration, plus $150 for each integrated app and $50 per month for each one after that.
Is Bottle360 more cost effective than Commerce7 or WineDirect?
Yes. At published rates, Bottle360 costs less at every level of annual sales in the examples above. Your own quote depends on your sales mix and plan. We have seen prices vary wildly on some platforms, so be sure to get yours in writing before you sign.
See your own numbers.
Send us one recent month of sales and fees. We will show you, line by line, what the same month would cost on Bottle360.
Last reviewed October 2026. Pricing changes often. If anything here is out of date, email info@bottlethreesixty.com and we will correct it.