Four tips for marketing your winery this holiday season
It’s that time of year again! The days have gotten shorter, the weather’s getting colder, and your customers are excited to pop open a bottle of bubbly with their loved ones this holiday season. It’s no secret that wine sales skyrocket around November and December. It’s just bad business to let this opportunity go to waste. In this guide, we’ll explore a few ways you can better reach your customers and boost your sales this winter. Continue reading to learn how you can all but guarantee your brand will be the centerpiece of any family gathering.
- Spotlight your magnum wine
According to Liz Palmer, Americans buy more wine around Christmas than any other time of year. Wine sales in late December account for over a billion dollars in the US alone. Your customers will have a big taste for wine this winter, so why not appeal to them with big savings? By shining a spotlight on your magnum products, you can make sure your wines play a starring role in your customers’ upcoming holiday parties and family dinners. Extra large bottles of vino also make the perfect gift!
- Offer gift packages
What better way to celebrate the season of giving than offering your customers tailor made gift packages? Whether treating themselves or shopping for others, fans of your winery will love selections curated for their taste and budget. There are all kinds of ways you can use gift baskets to cater to your customers’ needs, from offering bundle deals on your most popular wines to creating festive arrangements for each holiday. Widen the appeal of your gift packages by pairing your bottles with chocolate, crackers, or other treats. Other ways to intrigue and reward your customers include providing seasonal discounts on shipping and deals on wine club subscriptions.
- Get started early and be inclusive
We’ve all noticed that holiday decorations start going up earlier every year, and that Christmas music starts topping the charts in November. If your customers are quick to jump into the holiday spirit, then your business should be too! By starting seasonal promotions early, you can get ahead of the competitors and maximize your end-of-the-year sales. Try boosting business by sending out a holiday gift guide, and make sure to think bigger than Christmas. Advertising for Thanksgiving, Hanukkah, Kwanza and New Years will ensure you reach your entire customer base in time for every occasion. Don’t forget about Black Friday and Cyber Monday, either!
- Utilize your DTC software
With the right direct-to-consumer software, marketing for the holidays doesn’t have to be tedious and time-consuming. Products like Bottle360 offer tools that make it easy. For example, thanks to their Mailchimp integration feature, users can quickly create and send out text and email promotions. AI-driven customer segmentation allows for a targeted marketing approach, so you can better appeal to all your subscribers. With the help of the software’s built-in event scheduler, you can also plan and promote holiday events all in one place.
Don’t simply wait for shoppers to come to you this holiday season. Instead, put your winery’s best foot forward and remind your customers why your bottles would make the perfect present, or a fantastic addition to their office holiday party. Give your business the gift of successful marketing and higher sales this winter. Make your holiday advertising festive, timely, efficient and inclusive, and the effort will pay off!
