Bottle360 and Commerce7 are both wine-specific DTC platforms with native POS, wine clubs, ecommerce and an open API. The biggest differences are how they price, how they handle payments, and a few operational features like wholesale orders and multi-ship gifting. Here is an honest side-by-side so you can decide which fits your winery.
30 minutes · no commitment · see how your winery benefits
Both are wine-specific DTC platforms with native POS, wine clubs, ecommerce and an open API. The real differences are pricing, payments and a few operational features.
One monthly fee that does not climb as your sales grow.
No percentage of your total sales. A 0.35% fee applies to credit card volume only.
Nothing on cash, check or wholesale. See Bottle360 pricing or see what wineries actually pay in a year.
Commerce7 is a capable platform with a large ecosystem. Here is where Bottle360 goes further.
A flat monthly fee and a 0.35% card-only fee.
Native wholesale orders. Commerce7 does not offer them.
Native corporate gifting, versus an integration.
Multiple processors plus Venmo, Net 30 and crypto tenders.
Phone, email and live U.S.-based help, every day of the year.
Privately held. Commerce7 is owned by Fullsteam.
Both platforms run a tasting room, a club and a webstore. The decision usually comes down to five questions.
Neither platform is wrong for every winery. Run the numbers at your volume and ask both to show the workflows you use most.
Bottle360’s team runs the migration with you. Here is the sequence wineries go through.
Read how wineries describe the switch: Switching to a better DTC platform can be a good experience, customer stories and testimonials.
Sources: Commerce7 published pricing, Bottle360 pricing, and what wineries pay for DTC software in a year. Checked October 2026.
Native means built into the platform. Integration means it works through a connected partner.
| Feature | Bottle360 | Commerce7 |
|---|---|---|
| Platform overview | ||
| Ownership Model | Private | VC FullSteam |
| Base Platform | Native | Native |
| Wine Specific Platform | Yes | Yes |
| Open API | Yes | Yes |
| Core DTC | ||
| eCommerce | Headless | Headless |
| POS | Native | Native |
| Wine Club | Native | Native |
| Custom Club | Native | Native |
| Subscriptions | Native | Native |
| Allocations | Native | Native |
| Reservations & hospitality | ||
| Reservation Management | Integration | Native + Integrations |
| Restaurant / Food Service | Native | Native |
| Marketing & CRM | ||
| Email Marketing | Native + Integrations | Native |
| Text Messaging | Multiple Integrations | Integration |
| Operations & fulfillment | ||
| Multi Location Inventory | Native | Native |
| Pickup to Ship / Ship to Pickup | Native | Native |
| Multi Ship / Corporate Gifting | Native | Integration |
| Bulk Management Tools | Customers + Orders + Products | Customers + Limited Orders |
| Wholesale Orders | Native | No |
| Direct UPS / FedEx Integration | Yes | Integration |
| Key integrations | ||
| ShipCompliant | Yes | Yes |
| WineShipping | Yes | Yes |
| QuickBooks | Integration | Integration |
| Reservations | Yes | Yes |
| Klaviyo | Yes | Yes |
| Mailchimp | Yes | Yes |
| RedChirp | Yes | Yes |
| Enolytics | Yes | Yes |
| Google Analytics | Yes | Yes |
| Payments | ||
| Payment Options | Processor choice, custom tenders incl. Venmo, Net 30, crypto, wallets | Fullsteam Payments / Stripe in select markets |
| Digital Wallets | Yes | Yes |
| Pricing & service | ||
| Pricing Model | Monthly Flat Rate | Monthly by Annual Sales Tier |
| Live Support Channels | Phone + Email + Chat; 24/7/365 on-demand support | Live Chat + Email + Screenshare |
Bottle360 also connects to Alpine IQ, Enolytics, Block 55, UPS, FedEx and Fort Systems, and runs headless on WordPress, Squarespace and other site builders. See all Bottle360 integrations.
Wine-specific alternatives include Bottle360, WineDirect, vinSUITE, OrderPort, eCELLAR and Corksy. Bottle360 is the one built around a flat monthly fee with no percentage of sales, native wholesale orders and 24/7 live U.S.-based phone support. Compare any of them on total annual cost at your volume, payment options, support hours, and whether the features you use are native or integrations.
The reasons we hear most: Commerce7 prices by annual sales tier and adds a percentage on gross sales including tax and shipping, so the bill climbs as the winery grows; wholesale has to live in another system; and support is chat and email rather than a phone line. Bottle360 charges one monthly fee plus 0.35% on card volume only, includes wholesale, and answers the phone around the clock.
Bottle360 scopes onboarding and data migration with your team and puts the cost in writing before you commit. Ask any vendor for the same, along with a list of what transfers (customers, orders, products, club memberships, stored cards) and what does not.
No. Bottle360 handles the migration for you, so there are fewer tasks for you to do. The team moves your data and supports you through go-live, and most switches come down to timing around club releases and staff training.
Yes, through an integration partner rather than natively.
Information current as of October 2026. If anything here is inaccurate or has changed, email info@bottlethreesixty.com and we will update it.
Book a 30-minute demo and we will walk through your current Commerce7 bill and what the same month would cost on Bottle360.
