Commerce7 acquired WineDirect, and the WineDirect platform is scheduled to shut down on December 31, 2026, so WineDirect wineries are choosing a new platform. Bottle360 is one option. Here is an honest side-by-side so you can decide which fits your winery.
30 minutes · no commitment · see how your winery benefits
Both are wine-specific DTC platforms with POS, wine clubs, allocations, ecommerce and an open API. The real differences are pricing, payments and a few operational features, plus the fact that WineDirect customers need to move before the end of 2026.
WineDirect uses tiered pricing plus fees. Bottle360 is one monthly fee that does not climb as your sales grow.
No percentage of your total sales. A 0.35% fee applies to credit card volume only.
Nothing on cash, check or wholesale. See Bottle360 pricing or see what wineries actually pay in a year.
WineDirect has long been a full-featured platform with native reservations, clubs and allocations. Here is where Bottle360 goes further.
A flat monthly fee and a 0.35% card-only fee.
Native subscriptions alongside wine clubs. WineDirect does not offer them.
Native wholesale orders. WineDirect does not offer them.
Direct UPS and FedEx integration.
Multiple gateways and digital wallets, plus Venmo, Net 30 and crypto tenders.
Phone, email and live U.S.-based help, every day of the year.
Both platforms run a tasting room, a club and a webstore. With a fixed end date on WineDirect, the decision usually comes down to timing and these questions.
Moving to Commerce7 is one path for WineDirect customers, not the only one. Run the numbers at your volume and ask every vendor you consider to show the workflows you use most.
Bottle360’s team runs the migration with you. Here is the sequence wineries go through.
Read how wineries describe the switch: Switching to a better DTC platform can be a good experience, customer stories and testimonials.
Sources: WineDirect’s public website and documentation, Bottle360 pricing, and what wineries pay for DTC software in a year. Competitor details current as of September 2026.
Native means built into the platform. Integration means it works through a connected partner.
Commerce7 acquired WineDirect, and the WineDirect platform is scheduled to shut down on December 31, 2026. Wineries on WineDirect need to move to Commerce7 or another platform before then.
Wine-specific options include Commerce7, Bottle360, vinSUITE, OrderPort, eCELLAR and Corksy. Bottle360 is the one built around a flat monthly fee with no percentage of sales, native wholesale orders and 24/7 live U.S.-based phone support. Compare any of them on total annual cost at your volume, payment options, support hours, and whether the features you use are native or integrations.
Both are wine-specific DTC platforms. The main differences are pricing (Bottle360 is a flat monthly fee; WineDirect is tiered pricing plus fees), payments (Bottle360 supports multiple gateways, digital wallets and custom tenders), native subscriptions and wholesale on Bottle360, and timing: WineDirect is scheduled to shut down on December 31, 2026.
No. Commerce7 is one option, but you can move to any platform. Bottle360 migrates WineDirect data including customers, orders, products, inventory and club memberships.
Bottle360 scopes onboarding and data migration with your team and puts the cost in writing before you commit. Ask any vendor for the same, along with a list of what transfers (customers, orders, products, club memberships, stored cards) and what does not.
No. Bottle360 handles the migration for you, so there are fewer tasks for you to do. The team moves your data and supports you through go-live, and most switches come down to timing around club releases and staff training.
Yes, through an integration partner rather than natively.
Information current as of October 2026. If anything here is inaccurate or has changed, email info@bottlethreesixty.com and we will update it.
Book a 30-minute demo and we will walk through your WineDirect setup, your migration timeline and what the same month would cost on Bottle360.
