Bottle360 and eCELLAR are both privately held, wine-specific DTC platforms with headless ecommerce, native POS, wine clubs and an open API. The biggest differences are how they price, how payments work, and a few operational features like subscriptions and wholesale orders. Here is an honest side-by-side so you can decide which fits your winery.
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Both are wine-specific, headless DTC platforms with native POS, wine clubs, allocations and an open API. The real differences are pricing, payments and a few operational features.
eCELLAR prices by annual revenue. Bottle360 is one monthly fee that does not climb as your sales grow.
No percentage of your total sales. A 0.35% fee applies to credit card volume only.
Nothing on cash, check or wholesale. See Bottle360 pricing or see what wineries actually pay in a year.
eCELLAR is a capable platform with native reservations, dedicated support and a Juicebox integration. Here is where Bottle360 goes further.
A flat monthly fee and a 0.35% card-only fee.
Native subscriptions alongside wine clubs. eCELLAR does not offer them.
Native wholesale orders. eCELLAR does not offer them.
Multiple gateways and digital wallets, plus Venmo, Net 30 and crypto tenders.
Phone, email and live U.S.-based help, every day of the year.
Both platforms run a tasting room, a club and a webstore on a headless storefront. The decision usually comes down to these questions.
Neither platform is wrong for every winery. Run the numbers at your volume and ask both to show the workflows you use most.
Bottle360’s team runs the migration with you. Here is the sequence wineries go through.
Read how wineries describe the switch: Switching to a better DTC platform can be a good experience, customer stories and testimonials.
Sources: eCELLAR’s public website and documentation, Bottle360 pricing, and what wineries pay for DTC software in a year. Competitor details current as of September 2026.
Native means built into the platform. Integration means it works through a connected partner.
Wine-specific options include Bottle360, Commerce7, vinSUITE, OrderPort and Corksy. Bottle360 is the one built around a flat monthly fee with no percentage of sales, native wholesale orders and 24/7 live U.S.-based phone support. Compare any of them on total annual cost at your volume, payment options, support hours, and whether the features you use are native or integrations.
Both are privately held, wine-specific, headless DTC platforms. The main differences are pricing (Bottle360 is a flat monthly fee; eCELLAR prices by annual revenue), payments (Bottle360 supports multiple gateways, digital wallets and custom tenders), native subscriptions and wholesale on Bottle360, and 24/7/365 phone support. eCELLAR includes reservations natively and integrates with Juicebox.
Bottle360 scopes onboarding and data migration with your team and puts the cost in writing before you commit. Ask any vendor for the same, along with a list of what transfers (customers, orders, products, club memberships, stored cards) and what does not.
No. Bottle360 handles the migration for you, so there are fewer tasks for you to do. The team moves your data and supports you through go-live, and most switches come down to timing around club releases and staff training.
Yes, through an integration partner rather than natively.
Information current as of October 2026. If anything here is inaccurate or has changed, email info@bottlethreesixty.com and we will update it.
Book a 30-minute demo and we will walk through your current eCELLAR bill and what the same month would cost on Bottle360.
