Bottle360 and OrderPort are both wine-specific DTC platforms with native POS, wine clubs, allocations, wholesale and an open API. The biggest differences are how your storefront is hosted, how payments work and how support is offered. Here is an honest side-by-side so you can decide which fits your winery.
30 minutes · no commitment · see how your winery benefits
Both cover the full DTC toolkit, including clubs, allocations, wholesale and shipping integrations. The real differences are your storefront, payment options and support hours.
Both platforms charge monthly. Bottle360 is one flat fee that does not climb as your sales grow.
No percentage of your total sales. A 0.35% fee applies to credit card volume only.
Nothing on cash, check or wholesale. See Bottle360 pricing or see what wineries actually pay in a year.
OrderPort is a capable, full-featured platform with native reservations and wholesale. Here is where Bottle360 goes further.
Runs headless on your existing website. OrderPort's storefront is hosted.
Multiple gateways plus Venmo, Net 30 and crypto tenders, versus Stripe.
A flat monthly fee and a 0.35% card-only fee.
Native corporate multi-ship gifting.
Phone, email and live U.S.-based help, every day of the year.
Privately held. OrderPort is venture-backed.
Both platforms run a tasting room, a club and a webstore. The decision usually comes down to these questions.
Neither platform is wrong for every winery. Run the numbers at your volume and ask both to show the workflows you use most.
Bottle360’s team runs the migration with you. Here is the sequence wineries go through.
Read how wineries describe the switch: Switching to a better DTC platform can be a good experience, customer stories and testimonials.
Sources: OrderPort’s public website and documentation, Bottle360 pricing, and what wineries pay for DTC software in a year. Competitor details current as of September 2026.
Native means built into the platform. Integration means it works through a connected partner.
Wine-specific options include Bottle360, Commerce7, vinSUITE, eCELLAR and Corksy. Bottle360 is the one built around a flat monthly fee with no percentage of sales, native wholesale orders and 24/7 live U.S.-based phone support. Compare any of them on total annual cost at your volume, payment options, support hours, and whether the features you use are native or integrations.
Both are full-featured, wine-specific DTC platforms. The main differences are the storefront (Bottle360 runs headless on your existing website; OrderPort’s is hosted), payments (Bottle360 supports multiple gateways and custom tenders; OrderPort uses Stripe), and support (Bottle360 offers 24/7/365 phone support). OrderPort includes reservations natively; Bottle360 offers them through a partner.
Bottle360 scopes onboarding and data migration with your team and puts the cost in writing before you commit. Ask any vendor for the same, along with a list of what transfers (customers, orders, products, club memberships, stored cards) and what does not.
No. Bottle360 handles the migration for you, so there are fewer tasks for you to do. The team moves your data and supports you through go-live, and most switches come down to timing around club releases and staff training.
Yes, through an integration partner rather than natively.
Information current as of October 2026. If anything here is inaccurate or has changed, email info@bottlethreesixty.com and we will update it.
Book a 30-minute demo and we will walk through your current OrderPort setup and what the same month would cost on Bottle360.
